Optimising Store Events for IGA Supermarkets
Using Audience Measurement to Optimise Events. Since 1969, Rigters Supermarkets have been the locals’ choice for grocery shopping in Geraldton, Western Australia. As a locally owned, family business with 3 convenient locations, they operate in a highly competitive market and READ MORE
How retailers know as much about their customers offline, as they do online
Retailers have always understood that maximizing their relationship with customers is the key to long term success. But there is a massive gap between understanding what a customer does online and what they do in-store. Wayfinding beacons help diagnose breakdowns READ MORE